In crafting a brand positioning, it’s important to not only think about what are your product benefits, but it’s also just as critical to articulate what your brand values are. Why is this? Because values are what make brands stand out in a world of sameness. It gives brands a distinct perspective on the world and helps shape their communications.
Read MoreIt’s spring and spring cleaning is top of mind for me at the start of this season. Marketers who manage brands are often too busy working on the day-to-day challenges of product management to think about the health of their brand. But maybe it’s time to take a pause and take inventory of how your brand is doing. Maybe it’s time for a little spring cleaning.....
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