Posts tagged Brand Character

Brand Character: Person, Place or Thing Exercises

What if your brand were a person? What would he look like? What would her personality be like? What if your brand were a place? What would it be? What would it look like? Who would be there? And what is the one thing your brand could be that would differentiate it in the marketplace? Asking yourself the “Person, Place or Thing” questions can help drive your branding efforts....

BrandingLisa LeeDecember 2, 2020Branding, Brand Character, Branding exercisesComment

Spring Cleaning For Your Brand

It’s spring and spring cleaning is top of mind for me at the start of this season. Marketers who manage brands are often too busy working on the day-to-day challenges of product management to think about the health of their brand. But maybe it’s time to take a pause and take inventory of how your brand is doing. Maybe it’s time for a little spring cleaning.....

BrandingLisa LeeMarch 6, 2019Lila & Companybranding, Brand Character, brand positioning, consumersComment