At Lila & Company, Lisa works with companies and agencies to grow brands through marketing, innovation, and concept writing. As a creative thinker and a storyteller, Lisa helps identify opportunities for brands to stand out in the marketplace and inspires teams to grow their capacity to be better brand stewards.

Before starting Lila & Company, Lisa held positions on both the client and agency-side during her twenty-five-year marketing career. She was a brand manager and innovation specialist at Unilever, and served as an Associate Strategic Director at advertising agency BBDO and as Strategic Director at innovation firm Redscout. Lisa has taken on a variety of brand and innovation challenges for companies in industries as varied as food & beverage, health & wellness, technology, media, beauty, non-profit, and financial services.

Lisa holds an MBA from Northwestern’s Kellogg Graduate School of Management and a BA from Tufts University. She is a writer and the author of “Santa’s Boardroom: A Story of How a Company Created a Beloved Brand.” Lisa lives in Portland, Oregon with her family, and she loves exploring the Pacific Northwest’s forests and beaches.

Lisa has worked with a wide range of clients including marketers, researchers and innovators. Here is what Lisa’s clients say about her:

“Lisa is an extremely talented brand developer and strategist who brings superior consumer insight capabilities to any brand challenge and quickly gets to the heart of an issue. She is creative, has terrific brand planning capabilities, coupled with a healthy bias for action. I can whole heartily recommend working with Lisa to anyone.” – Cees Talma, Vice President, SC Johnson

"Lisa is insightful and strategic, and provides a wealth of knowledge from the food category and the wide variety of categories that she’s worked in. Her approach is well thought through and grounded in consumer insights. Lisa has a unique combination of creative thought leadership, strategic skills, and research capabilities. When you need a partner that is strategic, collaborative and experienced, Lisa is the person to call." Fran Hinckley, Senior Director, Pinnacle Foods

"If you are looking to reposition your company, uncover customer insights, or crystallize your brand personality, Lisa Lee is your secret weapon. We had a short timeline, and with her leadership realized great results. The customer insights she uncovered focused our business mission, sharpened our brand, and inspired our team. For big brands and small, Lila & Company can help you realize lasting results. " Amy George, CEO, BlueAvocado

“Lisa Lee was brought into L’Oreal to create a brand identity for a hair care brand with both retail and professional components. The process was brilliant and well executed.  She not only created the vision for this multi-faceted beauty brand, she substantially increased the skill set of my staff. I would recommend her highly.” – Glenn Baptiste, Senior Vice President at L’Oreal

“Lisa is an outstanding innovation partner and strategic thinker. She brings clarity and focus to complex issues and brings solutions that are easy to understand and to action. Aside from being outstanding at what she does, she is just simply a great person to work with.” – Jonathan Weiner, Vice President, Customer and Consumer Insights at Del Monte Foods

“I hired Lisa to lead a brand re-positioning project for SKYY Spirits. From the start, Lisa took initiative to gain an in-depth understanding of the brand & issues, from which she developed a tailored & effective approach. In sum, Lisa added tremendous value as she is results-oriented, strategic and creative. And the brand team was appreciative of her collaborative approach and conviction/passion.” - Maura McGinn, Global Head of Spirits at Campari America

“Lisa consulted on a brand innovation project at Kraft.  She took a very creative approach to our brand challenge, and uncovered rich consumer insights with our target audience.  Her talent lies in her ability to unearth insights and translate them into brand ideas.  She’s a smart, insightful and fun partner who I recommend highly.” - Greg Shewchuk, Vice President of Innovation at Mondelez