We provide clarity and focus to brand projects in three key areas:
BRAND STRATEGY
Undertaking a brand strategy project will help strengthen your brands' expression in the marketplace. Here are some situations your business might be facing:
You are launching a new brand into the marketplace and need to sharpen the positioning
Your brand needs to reposition for growth in light of cultural and marketplace trends
Your brand has been around for a while; it's facing significant marketplace challenges and requires reinvention
Lila & Company works as a brand coach to help the team find the right expression for the brand through the use of a brand blueprint, a positioning tool to help guide brand development. Using research and analysis, the team will become smarter about their business and more insightful about their consumers. The work culminates in a 2-day on-line session where we will co-create a positioning for the brand – one that is differentiating and sustainable.
Case Studies:
Repositioning a Hair Care Brand
A major haircare brand for African-American women was looking to explore different ways to reposition the brand for growth. After a deep dive with consumers and stylists, the brand was ready to develop an articulation of what their brand means. Utilizing insights from research, an overview of their business, a look at inspiring brands and a competitive review – the team co-created the positioning for the brand.
Articulating a Vision for an Eco Brand
A mission-driven firm that created environmentally-friendly bags didn't know what they stood for as a brand. Lila & Company conducted ethnographies with eco-passionate people, and then worked with key stakeholders in a brand blueprint session to develop three different positioning statements that leveraged insights from the research. The company ultimately decided on a core direction, and refocused their efforts on their core lunch items.
INNOVATION
Coming up with new ideas to grow your business can be difficult. Lila & Company identifies compelling ideas that enable brands to grow through innovation. Here are some opportunities your business may be facing:
You need an innovation framework to begin to explore brand extension opportunities
You have identified compelling consumer insights and need a pipeline of branded ideas to leverage them
You want to tackle a ‘white space’ area for your company and you need to identify interesting and compelling areas to mine
Through an understanding of consumers' needs and the market landscape, we can help you articulate a path to growth for your brand or business. We develop ideas that use consumer insights to help frame different new product opportunities for your brand. Using a variety of inputs, we come up with strategically-sound ideas to stretch your brand into existing and new categories.
Case Studies:
Ideating for White Space Pet Food Ideas
Lila & Company worked with the internal marketing and R&D teams at a major pet food company to come up with long-range healthy pet food ideas. With insights from research, we created innovation platforms that we used in a brainstorming session. In our session, we crafted unique pet food products, using an illustrator to help visualize ideas on the spot. The, we wrote new product concepts for our top ideas to test with consumers.
Creating New Product Ideas for a Leading Baking Brand
Lila & Company worked with a beloved baking brand to develop a range of innovation ideas for a new platform in healthy indulgence through portion control. We conducted groups to understand the intersection of opportunities in health and indulgence, and developed a pipeline of creative platforms that leverage insights into healthy treat occasions. Our new product ideas ranged from breakfast ideas to better-for-you indulgent items.
Training
Lila & Company brings teams together to grow and learn. We create experiential, customized learning modules that are aimed to teach and incite teams to grow their brands. With roots in brand strategy and innovation, we help teams harness the power of their brands and the leverage their creativity to grow through innovation. We also train teams to communicate effectively, lead mindfully, cultivate their creativity, and develop emotionally-agile teams.
Case studies:
Writing Great Innovation Concepts
Lila & Company teaches this writing skills course to help marketers write strong new product concepts. This customized day-long workshop uses teaching modules on the innovation process, consumer insights, positioning area development, positioning briefs and writing great concepts. Real-world company innovation challenges form the basis of team-based experiential exercises integrated with the teaching modules.
How to Develop a Brand Blueprint
In this branding 101 session, we teach participants the fundamentals of branding. Topics covered include identifying the target consumer, uncovering consumer insights and articulating a brand positioning. This course has been presented as a seminar and as a workshop whereby clients apply the learnings to their own branding challenges.
For more case studies or to submit a request for proposal, get in touch with us here.