We provide clarity and focus to brand projects in thee key areas:
BRAND STRATEGY
Undertaking a brand strategy project will help strengthen your brands' expression in the marketplace. Here are some situations your business might be facing:
You are launching a new brand into the marketplace and need to sharpen the positioning
Your brand needs to reposition for growth in light of cultural and marketplace trends
Your brand has been around for a while; it's facing significant marketplace challenges and requires reinvention
Lila & Company works as a brand coach to help the team find the right expression for the brand through the use of a brand blueprint, a positioning tool to help guide brand development. Using research and analysis, the team will become smarter about their business and more insightful about their consumers. The work culminates in a 2-day on-line session where we will co-create a positioning for the brand – one that is differentiating and sustainable.
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INNOVATION
Coming up with new ideas to grow your business can be difficult. Lila & Company identifies compelling ideas that enable brands to grow through innovation. Here are some opportunities your business may be facing:
You need an innovation framework to begin to explore brand extension opportunities
You have identified compelling consumer insights and need a pipeline of branded ideas to leverage them
You want to tackle a ‘white space’ area for your company and you need to identify interesting and compelling areas to mine
Through an understanding of consumers' needs and the market landscape, we can help you articulate a path to growth for your brand or business. We develop ideas that use consumer insights to help frame different new product opportunities for your brand. Using a variety of inputs, we come up with strategically-sound ideas to stretch your brand into existing and new categories.
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CONCEPT WRITING
We write concepts that bring brand positioning and new product ideas to life. We help get to the heart of an idea by getting clear on the consumer insight and the brand proposition. After honing the idea, we write concepts that speak to your target in consumer-friendly language and peek their interest to learn more. Concepts can be created for early-stage ideas or for more fully-formed brand propositions.
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For more case studies or to submit a request for proposal, get in touch with us here.