Mood boards are a great way to bring to life your brand positioning in a compelling way. They telegraph what a brand is about. They convey your brand character in a way that words cannot. In essence, they elevate your brand story....
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What if your brand were a person? What would he look like? What would her personality be like? What if your brand were a place? What would it be? What would it look like? Who would be there? And what is the one thing your brand could be that would differentiate it in the marketplace? Asking yourself the “Person, Place or Thing” questions can help drive your branding efforts....
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In crafting a brand positioning, it’s important to not only think about what are your product benefits, but it’s also just as critical to articulate what your brand values are. Why is this? Because values are what make brands stand out in a world of sameness. It gives brands a distinct perspective on the world and helps shape their communications.
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