How to write Killer Concepts

Capturing your brand or new product idea in a concise and compelling concept will help you identify and strengthen your branding communications. As a strategist, I’ve written hundreds of concepts – both brand concepts and innovation concepts for leading global brands. I am also a writer, so I take this assignment very seriously. In this post I’ll break down the components of a concept and provide some tips on how to write a killer concept....

Innovation, BrandingLisa LeeApril 8, 2020Lila & CompanyConcepts, brand positioning, new products, product concepts Comments

Spring Cleaning For Your Brand

It’s spring and spring cleaning is top of mind for me at the start of this season. Marketers who manage brands are often too busy working on the day-to-day challenges of product management to think about the health of their brand. But maybe it’s time to take a pause and take inventory of how your brand is doing. Maybe it’s time for a little spring cleaning.....

BrandingLisa LeeMarch 6, 2019Lila & Companybranding, Brand Character, brand positioning, consumersComment