Be a Genius Innovator

Many companies believe that the key to growth is innovation. So, if you work in innovation, how do you get really good at innovating? To be a genius innovator, it helps to understand how creative geniuses think. Michael Michalko at The Creativity Post wrote an interesting article about how geniuses think and what we can learn from them. He refers to work by scholars who study creative geniuses throughout history - from scientists like Einstein to artists like Picasso, and highlights the different thinking styles they possess. When I saw this list of strategies, I realized that anyone can be a genius innovator....

How to write Killer Concepts

Capturing your brand or new product idea in a concise and compelling concept will help you identify and strengthen your branding communications. As a strategist, I’ve written hundreds of concepts – both brand concepts and innovation concepts for leading global brands. I am also a writer, so I take this assignment very seriously. In this post I’ll break down the components of a concept and provide some tips on how to write a killer concept....

Ideastorming for Innovation

One of the best ways to come up with ideas for Innovation is to Ideastorm. Ideastorming is brainstorming for ideas with the goal of coming up with as many ideas as possible. That means coming up with both good and bad ideas – then sifting through them to find the gems.....

InnovationLisa LeeJune 1, 2019Lila & CompanyInnovation, Creativity, Brainstorming, Brand StretchComment

Tips to Creating and Using Innovation Platforms

When brainstorming ideas for new products, it’s useful to have interesting starting points for ideation. Innovation platforms are a great way to inspire breakthrough ideas to extend your brand….

InnovationLisa LeeJune 6, 2018Innovation, Innovation Platforms Comment

Run an Innovation Workshop like a Pro

Many companies articulate a need to innovate in order to grow. If you work for such a company, you might be mandated to deliver new product ideas for your brand. At some point, you may need to deliver fresh, new ideas to fill your brand innovation pipeline. That’s when conducting an Innovation Workshop might be useful....

InnovationLisa LeeOctober 4, 2017Lila & CompanyInnovation, innovation workshop Comment

How to Innovate Without Overextending your Brand

Recently I was on a JetBlue flight to Long Beach. A few minutes into the flight, the stewardess came around selling blankets. Hmmm, I thought, "It's kinda chilly. I'd like a blanket." Then I found out that it was not just any blanket - it was an Arm & Hammer blanket. It struck me as odd. Why would I want a blanket from Arm & Hammer? Is it sprinkled with baking soda? And if so, what's the purpose of that?....

InnovationLisa LeeJuly 5, 2017Innovation, Branding, Brand StretchComment