Using Experts to Mine for Insights & Ideas

Insights and ideas can come from many different places. Of course, brands need to get close to their consumers and understand them. But sometimes it helps to gain a different perspective on your brand from experts. Getting an expert opinion can infuse your branding or innovation initiatives with interesting insights or ideas that you might not otherwise be able to uncover from talking to only to consumers......

InsightsLisa LeeSeptember 2, 2020Lila & Companyinsights, experts, ResearchComment

10 Tips to Conducting Ethnographies

Getting into the heart and mind of your consumer is one of the keys to successfully marketing your brand. One of the best ways to understand your consumer is to conduct an ethnography. What’s an ethnography? Simply put, an ethnography helps you learn about your consumers in their natural environment – whether it be in their home, their car, their workplace, or their social hangouts.....

InsightsLisa LeeJanuary 4, 2017Lila & CompanyInsights, Ethnography, Research Comment