How Portland Does Branding

When I arrived in Portland from New York about a year and half ago, I felt like I landed in a branding haven. Many Portland brands strive to create not just a place to hang out – they provide a brand experience. In the late part of the last century, Starbucks aimed to do create a third place between business and home. Just 170 miles south in Portland, businesses have tapped into relevant insights about Portlanders, and are providing unique brand experiences to meet the needs of its customers....

BrandingLisa LeeMay 3, 2017Lila & CompanyPortland, BrandingComment

The 10 Biggest Differences Between Portland and NYC

Many years ago, when I was a brand manager on a food brand, I commissioned a study on snacking that required us to do some initial exploratory research. I wanted to pick two markets that were different - one that was mainstream and one that was a little more leading edge. When I started brainstorming potential leading-edge markets with my insights manager, I suggested, “What about Portland?”....

InsightsLisa LeeOctober 7, 2015Branding, Brand Experience, Portland, Insights Comments