I’ve always been curious about this thing called Creativity. What is it and where does it come from? Why is it that some people are incredibly creative, while others have a hard time color coordinating their outfits each day? As marketers we are constantly being asked to think outside the box - whether it’s to be creative with...
Read MoreWhen we think about creative work, we often think about the end result – the beautiful painting, the well crafted story or the evocative song. But there is a lot of messiness that occurs during the process to make any successful creative work, well - work. Creativity requires trial and error and a lot of it. Eventually, with a little faith, clarity comes out of the mess - but you need to be comfortable in the mess before you can find your way....
Read More