Lila & Company offers a 4-week class for entrepreneurs interested in elevating their brands.
Class: How to Create a Brand that Stands out
Get clear on your brand proposition so you can begin attracting your ideal consumers to your business and building a loyal consumer base. Create your brand strategy through the use of a brand blueprint, a tool that brings to life your brand vision. Learn the tools used by world-class brand marketers and get the clarity and confidence to build your brand.
Are you ready to develop a brand that is loved by your consumers? Take our master class on branding and learn how to create a beloved brand.
FOUR WEEK COURSE CURRICULUM
MODULE 1 - GETTING STARTED
Articulate your business and its competition, and get into the right mindset about building your brand and connecting with your consumer through research.
MODULE 2 - CONSUMER TARGET & INSIGHT
Understand what drives your consumer, how to articulate your ideal consumer target and how to use an insight to set the foundation for your brand.
MODULE 3 - BUILDING YOUR BRAND WITH A BRAND BLUEPRINT
Learn the components of brand positioning with a tool called the brand blueprint and articulate your brand promise and personality.
MODULE 4 - BRAND VALUES & BRAND IDENTITY
Create your brand identity (the visual expression of the brand) and brand values, as well as learn the 8 characteristics of great brands.
ADDITIONAL INFORMATION:
Class modules will be digitally delivered each week. Weekly Facebook Lives will be held for Q&As related to each module.
Mastermind class with moderated discussion and class feedback will be available as an add-on option.
This class is intended for entrepreneurs with a well defined product or service - either an already existing brand or a brand ready to launch.
Sign up for our wait list to find out when our next class will be offered.