Lila & Company brings clarity and focus to brands by providing insight-led, creative thinking
Lila & Company is a boutique consulting practice that aims to grow brands by connecting with consumers through the heart. By understanding your consumer’s needs and desires and your brand’s DNA, we come up with ideas that connect emotionally with her and build your brand’s equity.
Lila & Company was founded by Lisa Lee to provide fresh, new thinking to teams looking to grow their brands through communications, innovation, and concept writing. We are committed to providing our clients with fresh thinking and inspiring them to be more insightful, inquisitive, and creative.
Lila in Sanskrit means “creativity coming from within.” We use the principles of creativity and intuition to generate strategically-sound ideas and approaches to grow your brands. The “& Company” part? That is how we approach our work - by harnessing the energy of teams to come up with impactful ideas and by working collaboratively with our clients and partners.
Based in Portland, Lila & Company is a certified women-owned and minority-owned business in the state of Oregon. Contact us to see how we can help you.
What we do
We focus on three practice areas to provide fresh thinking that grows brands
Brand Strategy
Lila & Company helps new and existing brands articulate its path to growth. We uncover what drives consumers, what marketplace gaps exist, and what is relevant in culture to help develop a growth strategy for your brand. Lila & Company discovers new possibilities for your brand and an inspiring brand vision for everyone to rally behind.
Innovation
Lila & Company develops innovation strategies and new products for brands – enduring ideas that will grow a brand within its category or stretch it into new territories. We develop ideas grounded in consumer, cultural, and marketplace insights, and created from a brand’s DNA. We work with your internal cross-functional teams to create a pipeline of innovation ideas, and through collaboration and creativity, we aim to gain alignment across the entire team.
Concept Writing
Lila & Company helps to articulate brand ideas through concept writing. Whether you are looking to develop positioning concepts or new product concepts, we crystallize ideas so they are compelling and unique, and write concepts that speak to your consumer target. Writing concepts is a craft that takes finesse and experience, and we can help you get those winning product scores you need to move a project forward.
Values
There are four beliefs that drive how we approach our work
Creativity
We believe creativity is in everyone. Lila & Company is dedicated to tapping into the creativity in ourselves, our clients and our collaborators.
Curiosity
We think that it is helpful to look at every brand challenge from the perspective of an explorer or a child. When we discover, learn and experience the world around us, we can ignite our passion and become more insightful stewards for our brands.
Growth
Growth is at the cornerstone of what we do. We harness creativity to inspire strategically sound work that aims to do one thing – help our clients grow their brands.
Collaboration
Unlike other consultants who work with a ‘black box’ approach, Lila & Company is committed to working collaboratively with clients to achieve session goals.