Posts tagged consumers
Spring Cleaning For Your Brand

It’s spring and spring cleaning is top of mind for me at the start of this season. Marketers who manage brands are often too busy working on the day-to-day challenges of product management to think about the health of their brand. But maybe it’s time to take a pause and take inventory of how your brand is doing. Maybe it’s time for a little spring cleaning.....

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How much do you love your consumers?

It’s more important than ever to deal with others with authenticity, kindness, and yeah – love. Consumers are taking to Twitter, Yelp, blogs, social media and websites to get and share information on brands. Thinking about the power of the Internet and how fast information travels, a positive interaction with your brand can be amplified to a high degree. On the flip side, a negative interaction with your brand can have a detrimental effect. That’s why showing the love to your consumers should be part of your brand’s mission and the company’s DNA....

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