One of the best ways to come up with ideas for Innovation is to Ideastorm. Ideastorming is brainstorming for ideas with the goal of coming up with as many ideas as possible. That means coming up with both good and bad ideas – then sifting through them to find the gems.....
Read MoreRecently I was on a JetBlue flight to Long Beach. A few minutes into the flight, the stewardess came around selling blankets. Hmmm, I thought, "It's kinda chilly. I'd like a blanket." Then I found out that it was not just any blanket - it was an Arm & Hammer blanket. It struck me as odd. Why would I want a blanket from Arm & Hammer? Is it sprinkled with baking soda? And if so, what's the purpose of that?....
Read More